Browse our collection of papers in
Mobile Phone Industry
C/B/2125. Dissertation. Strategic Analysis of Mobilink GSM and their competitive strategy
- WORDS:
- 18450
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the challenges facing contemporary mobile phone industry offering strategic analysis of the Pakistani company Mobilink. Literature is reviewed on the background and evolution of the mobile phone industry, the position of Mobilink within the Pakistani mobile phones industry, the theory of strategy, the growth challenges faced by organisations, analytical tools that can be applied to meet these challenges, the strategies of innovation, process evaluation, etc. A case study of Mobilink is conducted using the methods of primary research via a questionnaire, and secondary research using the models of PEST, Porter’s Five Forces, SWOT, the company’s internal environment analysis, analysis of market position within Pakistan’s telecommunications industry, etc. Conclusions are made about the main strategic concerns for Mobilink as a market leader, recommendations to the company management are suggested about the ways to take advantage of their position within Pakistani mobile phone market. Reflections about the educational value of the research are provided.
KEYWORDS: Dissertation, Strategic Analysis, Mobilink, PEST, SWOT, Porter’s Five Forces, Pakistani mobile phone market, telecommunications industry,
C/C/151. Correlation analysis of mobile phone users' behaviour: to switch or nor to switch?
- WORDS:
- 1300
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper uses statistical methods to establish the probability of staying with the current mobile service provider in mobile phone users against the probability of switching to a different provider. Non-parametric correlation analysis is performed to examine how switching behaviour is related to pricing, corporate image, the subject’s income levels, etc.
KEYWORDS: Correlation analysis, mobile phone provider, switching behaviour, statistics,
C/B/1709. Mobile Phone Industry Analysis
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper explores the mobile phones industry from the perspective of its economic and business strategy. The models of PEST, Porter’s 5 forces and value chain analysis are used.
KEYWORDS: Mobile phones, PEST, Porter’s 5 Forces, segmentation, value chain,
C/B/1707. Dissertation. Mobile device adoption in UK: perceptions, buying intentions and manufacturer influence
- WORDS:
- 11300
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation looks at the adoption of the mobile device in the UK providing a review of literature on technology acceptance/adoption models (TAM), the theories of reasoned action, planned behaviour and PC utilisation. A study is conducted to identify users’ perceptions of the mobile device among the students of Middlesex University using the methods of primary data collection via a questionnaire. Conclusions are made about the attitudes towards mobile devices and the influence of mobile manufacturers on the behavioural intention to use the device. The findings contribute to the understanding of potential consumers of mobile commerce (m-commerce) and mobile marketing.
KEYWORDS: Dissertation, mobile device, m-commerce, consumer behaviour, technology adoption model, TAM,
S/M/442. Strategic marketing management
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the concept of strategic marketing providing definitions of marketing strategy, segmentation, targeting, positioning (STP), differentiation, etc. The importance of brand positioning is emphasized drawing examples from the mobile phone industry and discussing the market structure of mobile phones.
KEYWORDS: Strategic marketing, segmentation, targeting, positioning, mobile phones,
C/B/1365. Value of Environmental Scanning: Case study of UK Mobile Phone Industry
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the usefulness of environment scanning for the UK mobile phone industry. The features of the industry are described, analysis is conducted using the models of PEST and Porter's five forces, the concept of climate (environmental) determinism is discussed.
KEYWORDS: value, environmental, scanning, study, uk, mobile, phone, industry,
C/B/1438. PESTEL and Porter's 5 Forces analyses of the UK mobile phone industry
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper analyses the United Kingdom (UK) mobile phone industry by examining the external factors affecting the industry by means of a detailed PESTLE analysis. The paper also assesses the competitive environment by means of Porter's five forces.
KEYWORDS: UK mobile phone industry PESTEL, Porter's Five Forces,
C/B/1439. PESTEL analysis of the UK mobile phone industry
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting UK mobile phone industry.
KEYWORDS: pestel, uk, mobile, phone, industry,
C/B/1440. Porter's five forces for the UK mobile phone industry
- WORDS:
- 500
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents Porter's 5 forces analysis of UK mobile phone industry which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting UK mobile phone industry.
KEYWORDS: porter, five, forces, uk, mobile, phone, industry,
C/M/991. Analysis of mobile phone market in Australia
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the Australian telecommunication market presenting its environmental analysis, and identifying market challenges and opportunities for Australian companies, the threats that are likely to be faced by telecommunication providers, market segments, etc. Buying behaviour characteristics that affect purchasing patterns are outlined, suggestions for market research are provided.
KEYWORDS: mobile, phone, market, australia,
C/B/1091. Report on mobile phone shop PhoneCity
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the operations of a mobile phone shop, PhoneCity, discussing the challenges the company faces, reviewing their demand and supply structure, estimating the costs they have and analysing their marketing policy over the years to come.
KEYWORDS: PhoneCity, mobile phone, supply and demand,
C/B/650. Structure and Performance of the UK Mobile Telecoms Market 2004-2006
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The research paper is devoted to analysis of the UK telecommunication market. It discusses the linkage between the structure of a market, the conduct of firms and the performance of the sector on the global scale. The research starts with thorough overview of the recent developments in the UK mobile telecommunication sector, followed by analysis of market structure, recent corporate actions, and global trends that affect performance of the industry. The conclusion summarizes implication on the industry developments and evaluates it from the investor viewpoint.
KEYWORDS: Analysis, telecommunication market, UK, mobile telecommunication sector, analysis of m,
C/B/668. Mobile Communications Industry
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The work describes the current trend in the mobile communications industry. Then it details a PEST analysis on the industry globally. This will include the effect and impact of regulations and deregulations on the mobile communications industry. The economic impact the industry has had on both developing and developed nations. What the new technological changes and the consequences hold? What are the impact and benefits of convergence within the industry? What could possibly unfold in the future for the industry? A few future scenarios, in which the mobile communications industry might dwell on, have been analysed.
KEYWORDS: Mobile, Communications Industry, Telecom, Telecommunications, Deregulation, Globalizat,
C/B/671. Future development of mobile phone industry
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The present paper discusses the future development of mobile phone industry. The discussion considers the present development of the industry and the impact on environmental factors. On the basis of these factors the paper predicts the future industry shapers and the development of the industry. Two scenarios are discussed: Japanese and non-Japanese.
KEYWORDS: Mobile phone, future development future mobile phone,
C/B/713. Context Analysis of MDA Vario Mobile Phone
- WORDS:
- 1600
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The report would present a contextual analysis of a mobile phone in general and MDA Vario in particular. The contextual analysis is based on incorporating the implicit knowledge of the surroundings and the particular mood of the user into the functionality of the mobile phone. Some recommendations are being made by the author regarding the changes to be made in the mobile phone to make it more user friendly or user centric.
KEYWORDS: Context analysis, HCI, Mobile Phone, Implicit knowledge,
C/B/787. Nokia and Motorola
- WORDS:
- 560
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The paper examines the recent history of the cell phone industry with reference to Nokia and Motorola, the two most successful companies in the industry, reporting on their sales, strategy and current position in the global cell phone market.
KEYWORDS: Motorola, Nokia, Cell Phone Industry, handsets, wireless technology,
C/B/814. Porter's Five Forces analysis of UK mobile phone market
- WORDS:
- 870
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The paper examines the UK mobile phone market within the framework of Porter's five forces model.
KEYWORDS: Porters Five Forces, mobile phone,
C/C/21. Intranet & Mobile Phones Technologies: A case study of Ease Move Company
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This report identifies weaknesses in the communication systems of Easy Move. It recommends intranet, mobile phones and PDAs as a combined strategy that will help the company to improve on its information systems. The technical functionalities of Intranet, mobile phones and PDAs are examined. Description of Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP), third Generation Wireless Technology (3G), General Packet Radio Service (GPRS) and Picture Messaging are highlighted. The benefits of using these systems, especially the use of mobile phones and PDAs by field staff are justified. Limitations of the systems are also examined.
KEYWORDS: Intranet, Mobile phones, PDAs, systems functionalities, Mobile phone features,
C/E/152. Mobile phone networks and network operations
- WORDS:
- 1300
- DATE:
- 2007
- PRICE:
- 19.99 GBP
Considering the retailing and selling of mobile phone networks and network operations, a brief report is provided here to show the importance of exclusive contractual obligations between retailer and customer. The focus here is on the concept of vertical agreement or vertical restraint that seems to develop an exclusive obligatory relationship between the customer and network operator and thus creates some sort of reduction of competition in the market. This issue is dealt with within the context of four questions on what vertical restraints operate in this industry, what are the possible efficiency reasons for the operation of these restraints, what are the risks to competition of these restraints, and whether the OFT needs to consider intervening in these markets at all.. A conclusion is drawn on these factors and considerations.
KEYWORDS: Mobile Phones, Network Operators, Vertical agreements, Vertical Restraints, OFT, Exclu,
C/E/181. Pricing Case Study: Mobile Communication Charges in the EU
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents a discussion on pricing with reference to the proposal by the European Commission to abolish roaming rates for mobile communications in the EU. The reasons why price is considered to be a critical element of the marketing mix are outlined explaining the need for introducing the legislation by the European Commission to cap roaming rates by a target deadline of summer 2007. The range of pricing methods available to mobile service providers is described.
KEYWORDS: Price, Marketing Mix, Mobile, EU, European Commission, Roaming Rates, Pricing Methods,
C/M/687. Dissertation. Customer Loyalty in the UK and Nigeria: Comparison of the Mobile Phone Markets
- WORDS:
- 12600
- DATE:
- 2007
- PRICE:
- 129.99 GBP
The dissertation examines the antecedents of customer loyalty and their features in developed and developing countries, using the mobile phone markets of Nigeria and the UK as an example. Drawing on an extensive literature review, the study uses descriptive statistics, correlations and regression analysis to highlight how these countries differ along with a number of key variables, such as service quality, corporate identity, trust, and switching costs. The dissertation would be useful for anyone looking to write about customer loyalty and its antecedents and/or perform a quantitative based study.
KEYWORDS: Dissertation, customer loyalty, Nigeria, UK, mobile phone,
S/B/298. Mobily Entrance to Saudi Telecom Market
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the launch of the mobile operator Mobily (Etisalat Company) in the Saudi Arabian telecom market analyzing the company's motivation for doing so, their target market, their attraction to customers, marketing strategy, future plans, etc.
KEYWORDS: Mobile, Mobily, telecom, Saudi Arabia,
P/B/462. Report on UK Mobile Phone Industry
- WORDS:
- 1800
- DATE:
- 2006
- PRICE:
- 19.99 GBP
This paper reports on an investigation into the mobile phone industry (networks), the investigation used PEST and Porters Five Forces tools for analysis. The investigation has found that the UK Mobile Phone Network industry is typical of a high technology, innovative industry in that the environment is very complex and intensely competitive. There are considerable barriers to entry but it has been found that new entrants to the industry are possible where the entrant has considerable financial backing, e.g. already part of a conglomerate who wishes to diversify into mobile technology, and has a background of innovative development. The report also found that the demand for mobile networks is increasing, advances in technology are making it possible to offer more and more uses of the mobile capability thereby creating a strong demand for the latest gadgetry in the important 15 ? 25 year old market and sophisticated servicing developments within the business community designed to enhance their profitability.
KEYWORDS: uk, mobile, phone, industry,
P/B/824. Mobile phone market: Porter's 5 Forces analysis
- WORDS:
- 739
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper reviews the model of Porter's five forces analysis applying it to the mobile phone market and commenting on the rivalry between the mobile phone companies.
KEYWORDS: Mobile phone, Porters 5 Forces,
E/B/211. Project Proposal. Entering Chinese mobile communications market
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper offers a research proposal into the strategies of entering the Chinese mobile communications market presenting research objectives, a summary of the topics for investigation, a list of academic sources for literature review, research methodology, analytical models to describe global telecom industry and the Chinese mobile market, etc.
KEYWORDS: Proposal, Chinese, mobile communications, market entry,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
