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Advertising

P/M/510. Advertising: means of psychological manipulation

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper examines the aims and functions of advertising discussing its effects on different people and the roles it plays including marketing, communication, economic and societal. Theories on advertising are reviewed highlighting its positive and negative aspects, examples of adverts are given to illustrate psychological manipulation through creating unnecessary desires, anxiety, false symbolism, etc.

 

KEYWORDS: advertising, means, psychological, manipulation,

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