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Consumer Behaviour

P/M/505. Organizational purchasing

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper examines the sociological and physiological roots of organizational purchasing showing its difference from individual purchasing and discussing the main drivers and motivations of consumer behaviour. Relevant theories are reviewed including those by Freud, Maslow, Pavlov, Skinner, etc.

 

KEYWORDS: organizational, purchasing,

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